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During the six months of 1990, when the news of McDonald’s coming to Moscow came, I was mainly eating Soviet food.
I was excited for several reasons. An opportunity to exchange Corvasa for a Big Mac, an opportunity to see if the Soviet Union can pull it off, and a part of America to my Russian friend at Moscow State University where I was studying To show. ..
Arkadi was from Sakhalin Island in the Russian Far East. He asked if there were fish on the menu.
“Yes,” I told him. “Filet-O-Fish”
Former McDonald’s chain in Russia reveals a new logo after the golden arch is pulled out
“What kind of fish?” He asked.
It has been paused. I had no idea.
“It’s okay,” he said. “You will be able to distinguish by eye.”
Like many of the 30,000 people lined up on the opening day, Arkadi was full of surprises. Colors, bright lights, smiling cashier. Soon the Big Mac was bought, resold, and stripped of its scalp at a nearby subway station. The plastic serving tray and some toilet seats have disappeared. Cashier got married.
And McDonald’s grew up. Russia has 800 restaurants and 60,000 employees. Boris Yeltsin stopped by and pushed away the top bread of a plain burger and ate Russian-style butterbrodi. Russia at McDonald’s was consistent, reliable, delicious, and had the thrill of sugar and salt in the gray world.
McDonald’s sells Russian business
In the next few years, I saw the collapse of the Soviet Union. I saw protesters — ordinary men and women — brave and risky. There were actual elections and television shows that ridiculed the president and criticized the conduct of the war in Chechnya. I thought Russia was on the path of free speech, democracy and a market economy.
I was wrong. Everything has disappeared. and now, Big Mac is gone..
Headquarters said doing business in Russia “did not match McDonald’s values.”
The Russian government was too disgusted with American fast food.
Some restaurants have reopened this weekend with a Russian owner and the new Russian name “Delicious”.
Putin’s plan to “starve many developing countries,” says a historian at Yale University
According to unconfirmed reports, the source is unique, so the Big Mac is off the menu, but I don’t think it will force a source infringement during the war.
The war also closed with collateral damage involving the McDonald’s franchise in Ukraine. I was standing outside Odesa this morning. I saw a golden arch and a shining window. The inside was empty.