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How many times a day do you get asked to prove your identity? That number is growing as more and more businesses, apps, and organizations want to verify that you are who you say you are. For most of us, logging in and authenticating ourselves has become a ubiquitous part of our daily lives, whether it’s accessing banking information, email, or social media accounts. They may even text us a code or ask us to pick a picture to verify that we are human. “I’m not a robot,” jokes O’Hurley. “When I write all this down, that will be the title of my memoir.”
O’Hurley is best known for hosting the annual National Dog Show and for playing the quirky catalog king J. Peterman on Seinfeld. But he’s also an entrepreneur, and his latest venture is with a new company that aims to make everything easier and more secure using biometrics like fingerprints, voice recognition and face scans. is a partnership. A company called Q5ID has his easy-to-use mobile app that allows users to securely register and authenticate wherever they are, following his step-by-step instructions, often in less than 3 minutes.
O’Hurley says he was inspired to work with Q5ID after seeing the damage that could be caused by unverified users. “When I saw ‘Deepfake’ the other day, I immediately said that if the CEO pretended to be his CEO and made any statement about the financial health of the company, the stock would crash,” he said. explains. “Well, you can’t bring it out by saying, ‘It’s not really him. It was a fake.'”
As bots now beat out most authentication programs, Q5ID’s app uses your phone to scan your face or palm and save the data to your device. At the same time, you prove to your bank, social media platform, or other business that it really is you. This is not just for businesses. Better authentication could help schools, law enforcement, and government agencies reduce digital fraud.
The company also has an app called “Guardian” with the goal of reinventing and revolutionizing the way people find missing people. It’s a free download, and subscribers can add profiles of their loved ones to alert law enforcement immediately if the worst happens.
Ultimately, most experts predict that the use of biometrics will increase significantly over the next few years. It’s not yet clear if it will replace clunky two-factor authentication in widespread use today, but biometric apps are expected to become a $185 billion industry by 2031. . “Because this is the last time you technically need a password or username, because you are you.”