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One of the year’s biggest pop breakouts is Navy veteran Zach Bryan, who makes gentle, detailed country folk. His major label his debut album, American Heartbreak, has been steadily entering the top 20 of Billboard’s album charts since its release in May.
Bryan isn’t a radio regular, but has found success primarily in streaming, generating thousands of live crowds a night. He’s also a reluctant star who publishes very little information outside of his music and his Twitter feed.
This week’s popcast explores Brian’s old-school artistry and 1990s attitude, the shifts in mainstream country music that partially set the table for his rise, and how genre boundaries serve as guideposts. Even for artists who are eager to avoid them, conversations about .