As his music career falters, Ye’s work in fashion has taken on new significance. This started in 2013 after he left his collaboration with Nike. The Adidas deal, which included both shoes and clothing, was a huge success.
Even before the recent controversy, Ye had publicly tussled with Adidas executives, but so far, the company has detailed a statement more than two weeks ago that the partnership was “under review.” do not have. The pressure on companies to take action is mounting.Sunday, after group hung a banner Jeffrey I. Abrams, regional director of the Los Angeles Anti-Defamation League, said while reading “Kanye is right about Jews” on a highway in Los Angeles. issued a statement It concluded, “A decisive action against anti-Semitism by Adidas has been long overdue.”
This put Adidas in a difficult position. Its founder, Adi Dassler, belonged to the Nazi Partyand in Germany, where anti-Semitic statements made online can lead to prosecution, companies that have played a role in the country’s dark history are often expected to take responsibility for preventing a recurrence of such sentiments. It has been.
Ye has long been interested in fashion. In 2009, she did an internship at Fendi under Virgil Abloh, who worked at Ye Dongda her creative agency before launching his own brand.That year, Ye also created a group of collaborators and friends “Crash” Paris Fashion Week.
His luxury debut at Paris Fashion Week in 2011 (DW by Kanye West) was so savage that it lasted just two seasons, but his partnership with Adidas was transformative. The company took on his apparel his brand Yeezy, which debuted its first collection at New York Fashion Week in 2015, with Beyoncé, Jay-Z, Rihanna and Diddy sitting front row.
Within a few seasons, 20,000 people flocked to Madison Square Garden for fashion shows and album premieres. The Season 4 show, which took place on Roosevelt Island in September 2016, was a fiasco, but the powerful combination of reality TV celebrity, musical stardom, sneaker success, and established turmoil was a slam dunk before. An industry that often felt bogged down in the century could not resist.