The hit reality television show Love Island, which has made famous influential people like Molly-Mae Hague, recently switched its main sponsorship from fast fashion brands such as I SawIt First and Missguided to eBay.
Official statements of this kind will turn people’s attention to responsible fashion virtues, but the fashion industry remains in a vicious circle of poor quality, mass production, and very frequent collection releases. For the most part, consumer demand and a thriving social media ecosystem fund business continuity as usual, with disastrous consequences for water use and quality, material waste and labor justice. increase. In addition, the industry accounts for 10% of global emissions, consuming more energy than air and shipping combined.
Sustainable solutions to these harmful trends, such as upcycled fabrics and second-hand business models, have not yet been adopted in large numbers, and cultural preferences that promote overconsumption remain dominated. So how can influencers and consumers transform the fashion industry and make it more responsible? How can Gen Z’s obsession be guided with the latest look to celebrate sustainability and reusability? How can you present “old” or “used” clothing as “new” and encourage companies to adopt new business models?
This thought-provoking session, which takes place on July 28, at 1:30 pm EST, will be attended by Vanessa Friedman, fashion director and chief fashion commentator for the New York Times.
-
Shaway YehFounder, yehyehyeh
-
Brett StanilandModels, advocates of academic and sustainable fashion
-
Chloe AsamProgram Manager, OR Foundation
-
Rona PerryManager, New York Times
We look forward to welcoming you.