Mr. Galliano, a former Dior designer, was fired after he got drunk and made anti-Semitic rants in a Paris bar and was subsequently tried in court (inciting racial hatred is a crime in France). ), fined and kicked out of fashion. It went through rehabilitation and made modifications over the years.
But there lies the problem. In a typical ambassador deal between a brand and a celebrity, the celebrity contracts to become the “face” of the label. This means appearing in corporate advertisements or simply wearing its products on the red carpet. , fans, friends and celebrities for over seven years. It’s more like a creative romance than any kind of professional agreement.
According to one insider, Ye is known for calling himself Demna’s straight husband. And like any marriage, the connection between Demna and Balenciaga and Ye is so entwined and interdependent that they may not know how to untangle it.
(Multiple calls and emails to Brand were not returned.)
Ye and Demna met shortly after Vetements, a fashion startup led by Demna and his brother Guram Gvasalia, started making waves in Paris in 2014. It caught Ye’s eye and sparked her imagination when she started telling everyone who would listen, including Vogue’s editors, about the Vetements, especially Demna.
Yeezy then consulted with both brothers about Season 1 of the Yeezy brand, which debuted at New York Fashion Week in February 2015. Just a few weeks later, he sat front row at various Paris Fashion Week shows. Dior in a hoodie with the Vetements logo.
Ye and Demna are the sacred cows of luxury and a semi-apocalyptic made to challenge your sense of yourself as outsiders come to rewire outdated industry power structures for the street age. Not long after Demna was named Balenciaga’s creative director in late 2015, Ye went with the ultimate chicken coop move. murmured “I’m going to steal Demna from Balenciaga.”