With her last two solo albums, Beyoncé transformed the music business by rewriting standard marketing strategies. “Beyoncé” (2013) came out unannounced and had his music video for every song. In “Lemonade” (2016), he teamed up with HBO to make an hour-long film. Each reached number one and quickly became a pop culture moment.
For her latest, Renaissance, Beyoncé, now 40, took a more traditional route, sending the single to radio stations a few weeks in advance and taking pre-orders for CDs and records (although she did did not release the video). The album was leaked online two days before her.
However, “Renaissance” hit No. 1 on the Billboard charts, equivalent to sales of 332,000 copies in the United States, slightly exceeding early projections and second only to Harry Styles’ “Harry’s House” this year. recorded a high debut in .
Beyonce continues to dominate the Hot 100 this week, with “Break My Soul” jumping five places to No. 1 and becoming the first Billboard flagship single since late 2008’s “Single Ladies (Put a Ring on It”). It topped the charts. Early 2009.
The success of her seventh solo studio LP, Renaissance, began with Dangerous Three in Love (2003), all of which reached number one. Her first week totals surpass those of a string of recent albums by young streaming heavy stars like Drake (204,000), Kendrick Lamar (295,000) and Post Malone (121,000). However, it was nowhere near the “Harry’s House” total that started at 521,000. This is also thanks to record-breaking record sales. (Currently in its 11th week, “Harry’s House” is her No. 5 album on her charts.)
332,000”Equivalent album unitsAccording to Luminate, the tracking service that provides the data behind Billboard’s charts, “Renaissance” includes 179 million streams and 121,000 on CD and 26,000 on vinyl. , contains 190,000 copies sold as a complete package. , Arrive at No. 2 at 123,000.
Also this week, Puerto Rican streaming king Bad Bunny’s “Un Verano Sin Ti” dropped to number two after holding the top spot for the past five weeks. Counting the last two peaks since its release in May, “Verano” has scored his seventh top spot.
K-pop boy band Ateez hit number three with their latest mini-album ‘The World EP.1: Movement’. Morgan Warren’s “Dangerous: The Double Album” has been a steady hit since the beginning of last year and is number four.