Adidas became the first of Yeezy’s corporate partners to publicly announce on October 6 that it had “reconsidered” the relationship, but the company said it didn’t act quickly to officially sever ties. Facts have begun to take their toll. The Anti-Defamation League countered, “What more do we need to confirm?”
Like many of Ye’s fashion connections, Adidas seemed to be limping. Unlike Ye’s other fashion relationships, which were largely informal and based on mutually beneficial appearances, unraveling the deal between Yeezy and Adidas has significant contractual and long-term implications. The two brands were intertwined not only ostensibly, but also financially and logistically. For Adidas, the partnership was worth more than 10% of his $2 billion-plus profit last year.
The Anti-Defamation League stepped up pressure on Adidas this week after members of a hate group hung banners on a highway in Los Angeles that read, “Kanye is right about Jews.”
In Germany, the Central Jewish Council asked the company to cut ties with Ye. “Adidas’ historical responsibility lies not only in the company’s German roots, but also in its entanglement with the Nazi regime,” said Josef Schuster, head of the council. “I simply expect such companies to take a tough stance on anti-Semitism.”
Adidas founder Adi Dassler belonged to the Nazi Partyand his factories were forced to produce munitions in the final years of the war. It was thanks to the affidavits of Jewish friends. It is hoped that action will be taken to prevent a recurrence.
As pressure mounted on the company in the U.S., the company’s executives were mostly tight-lipped, and even the company’s executives were frustrated. Sarah Kamhi, Director of Trade Marketing for Adidas in the United States, wrote: Posting on LinkedIn on monday.
She said that while Adidas cut ties with the athlete, failed drug testor “difficult to work with,” she wrote, “not wanting to condemn hate speech, perpetuation of dangerous stereotypes and blatant racism by one of our top brand partners.” rice field.