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A new study from the University of Texas at Austin found that sharing an article on social media makes people think they know more about the article’s topic than they actually do.
For example, sharing a news article can make people think they know more about the topic, even if they haven’t read the article, even if they just glanced at the headline.
“By publishing information online, sharing can increase trust because the sharer publicly commits to the identity of the expert,” said the study. “Doing so shapes their sense of self and helps them feel as knowledgeable as their posts seem to them.”
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the study, publish online Articles pre-published in the Journal of Consumers Psychology included data from the Reuters Institute for the Study of Journalism, showing that just over half of consumers read the entire article and about a quarter read only part of the article. and just over a fifth scanned the article. Headings and some paragraphs.
marketing professor Susan M. Broniarczyk said that people may not feel the need to read or learn additional information on a topic if they feel more knowledgeable about the topic.
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“This false sense of knowledge can be difficult to correct,” says Broniarczyk.