Fashion weeks in London, Milan, New York and Paris have been called upon to limit their harmful impact on the environment after it was reported that a typical New York Fashion Week emits up to 48,000 tons of carbon dioxide. rice field. A booming digital fashion industry with virtual runways and NFTs promises to make fashion weeks more sustainable. But even as brands tout carbon-neutral shows, the system remains business-as-usual and the industry as a whole remains a major contributor to the climate crisis.
How can fashion weeks use their platform to meet the demands of more responsible industry practices? Is there such a thing as a sustainable fashion week? Is digital fashion the answer to the real-world transformation we need, or a distraction?